Genesis Edge didn’t start with a business plan or a big budget, it started with a decision. After earning both a bachelor’s and master’s degree in science, Yazan Abass found himself at a crossroads: follow a traditional path, or take ownership of his future and build something of his own. He chose the latter. Through direct sales, he learned what most companies overlook: that leadership isn’t given, it’s developed. That real growth doesn’t come from comfort, but from consistent effort, discipline, and surrounding yourself with people who push you to be better. He didn’t just learn how to lead, he built a system to help others do the same. Genesis Edge was created to be that system. A space where people are respected, trained, and trusted to step into more  no matter where they start.If you’re willing to bet on yourself, this is where you’ll grow. And you won’t have to do it alone.